01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy and activated.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, sticky dough forms and all flour is incorporated.
03 - Turn dough onto a lightly floured surface and knead for 8–10 minutes until smooth, elastic, and no longer sticky.
04 - Place dough in a lightly oiled bowl, cover with plastic wrap or a clean towel, and let rise in a warm area for 1 hour until doubled in size.
05 - While dough rises, mix softened butter, garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down risen dough and roll into a 9x13-inch rectangle. Spread garlic herb butter evenly over the entire surface.
07 - Roll dough tightly from the short end, pinch seam to seal, and place seam-side down in a greased 9x5-inch loaf pan.
08 - Cover loosely and let rise for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
09 - Bake for 30–35 minutes until deep golden brown and loaf sounds hollow when tapped on the bottom.
10 - Let cool in pan for 10 minutes, then transfer to a wire rack. Slice while warm and serve immediately.